The work behind the speed.
A training-day story showing how a product fits into preparation, with Xavier explaining the details in his own voice.
Starting concept: one short-form video + three supporting Stories.
Designed for: Product discovery
XAVIER BUTLER / ATHLETE PARTNERSHIPS
Put your product in a real athlete’s story — from the work on the track to life beyond it.
I’m Xavier Butler, a Texas record holder and three-time All-American based in Austin. I’m open to working with companies of all sizes and across all industries. If you have a product, story, or idea we can bring to life together, I’d love to hear from you.

A TRACK RECORD YOU CAN CHECK
Editorial coverage and personal content, not sponsored campaign case studies. Follower snapshot above is dated; ask for current insights when discussing a campaign.
THREE WAYS TO START
Choose a starting point and make it your own. Each idea can be tailored to your product, audience, and campaign goals.
A training-day story showing how a product fits into preparation, with Xavier explaining the details in his own voice.
Starting concept: one short-form video + three supporting Stories.
Designed for: Product discovery
A personal introduction to a brand through an off-track routine, everyday style, or the story behind the business.
Starting concept: one lifestyle carousel + one short-form video.
Designed for: Brand storytelling
An appearance or conversation that connects a brand with the people who care about the sport, supported by event content.
Starting concept: one appearance + a social recap.
Designed for: Community engagement
These are proposed starting points, not past work or fixed packages. Scope, pricing, availability, approvals, and content rights are agreed before any commitment.
FOR BRANDS, MEDIA & EVENT HOSTS
Need a short bio for a proposal or event introduction? Start here.
Xavier Butler is a sprinter at The University of Texas at Austin, the Texas 200m school record holder at 20.02 seconds, and a three-time All-American. Originally from Freeport, Texas, he studies Sport Management and shares his journey on Instagram as @Thexavierbutler. He welcomes conversations with companies of all sizes and across all industries.
FROM FIRST HELLO TO A CLEAR PLAN
Share your product, who you want to reach, and the outcome you have in mind. A rough idea is enough to start.
Discuss the creative concept, deliverables, budget, timeline, review process, and where the content can be used.
Agree on the available reporting that matters to your goal, such as content views and interactions. Sales or reach are never guaranteed.
LET'S TALK ABOUT YOUR IDEA
A rough concept is enough. Tell me about your brand and what you want to achieve; we can work through the details together.
Email Xavier directly ↗
xaviercbutler@icloud.com
Ask for current Instagram Insights relevant to your campaign, such as recent reach, interactions, and audience breakdowns. The public follower count is a dated snapshot; it is not a forecast of campaign reach.
Tell me where you want to use it, for how long, and whether you need exclusivity. Paid usage, brand-channel content, and athlete-channel posts can be scoped separately. University marks and third-party photos are not automatically included.
Pricing depends on deliverables, production needs, usage, exclusivity, and timing. Share a budget if you have one, or choose “Let’s discuss.” The campaign ideas above are starting points for a tailored proposal.
Yes — share thexavierbutler.com/partners/ or use the print button to save a copy. The athletic résumé is available above.